More Collaborative Role...
Workers Want Control of Healthcare Destiny


A RECENT SURVEY of employees age 22 to 69 who work full or part-time for an organization with at least 2,000 employees insured through an employer or union-sponsored health plan found a changing attitude among the workforce to be a more collaborative role in their healthcare decisions vs. a “just fix me” attitude of years past.

“The most important person in the healthcare equation is the patient, the consumer,” says Helen Darling, president, National Business Group on Health, survey sponsor. “That’s really new. It’s been mostly physician-centered care” up until the past decade or so.

The days when patients relied on their physician to make medical decisions for them are long gone. Faced with making a decision about treatment, 90 percent of those surveyed prefer to consult sources beyond their doctor. Likewise, more than 70 percent of the 1,558 survey participants think consumers have a responsibility to learn about the costs for treatment options and make an effort to verify that a recommended treatment is necessary.

Even more think their employers should be involved in providing them with health information. “Ten years ago, you wouldn’t see results like that,” Darling noted. “In many cases, employers can help their workers become more engaged consumers by providing access to trustworthy, authorative sources of medical information.”

Darling also noted that the expectation that the employer should serve as a conduit to health information is a change from years past, when the employer’s role was largely to pay the medical claims.

In addition to pointing employees to medical information, Darling said employers should reinforce the impact that lifestyle changes can have by providing online access to medical information and reinforcing the importance of behavioral changes. “If we can get people to stop making themselves sick” because of poor lifestyle habits, Darling says, “they won’t need to go to the doctor but once a year.”

Cost-Saving Measure
What’s the Next Stage for CDHC?


IN ITS INFANCY, the key question regarding consumer-directed healthcare (CDHC) was: “Does it work?”

Regardless of one’s answer, CDHC is now part of the health benefit landscape—with more and more employers adopting it, and still more interested in it, as an option, according to Terry Humo, Esq., benefits consulting attorney and author of Thompson’s Special Report: Consumer-directed Health Care: What’s the Next Stage.

Humo notes that what’s really needed is an analysis of the data and circumstances to determine: (1) What are the factors that make some CDHC programs successful? (2) How can those successes be copied by others? (3) What were the factors that contributed to the lack of success in other programs so that they can be avoided?

After an analysis of the data and nationwide sharing of successful strategies, the next step is to focus on other ways CDHC concepts can be applied to healthcare and other societal issues. For example: (1) Can health savings accounts (HSAs) be used to promote national savings in ways that will reduce demands on Medicare? (2) How can HSAs be used to promote retirement savings generally? (3) How can CDHC generally help reduce dependence on foreign oil and general use of fossil fuels? (4) How can CDHC developments in retail clinics and MinuteClinics help address problems in geographic distribution of healthcare providers? (5) How can CDHC address the shortage of primary care physicians, lack of medical care in rural areas, and lack of caregivers reflective of the cultural diversity of patients?

In addition, comments voicing skepticism of CDHC must be scrutinized to ensure that the focus is on the success stories – and not on discussions on cost-shifting and misinformation – so we can ultimately move forward to help resolve these larger societal issues, notes Humo.

If we do not have individuals take responsibility for their health in both behavior and financing, if we do not have transparent healthcare quality and cost, if we do not push healthy lifestyles in meaningful and lasting ways, and if we do not capitalize on the successes that CDHC is producing, what then?

To misquote an old Chinese proverb: If we do not change our course (in healthcare), we are sure to reach where we are now headed. CDHC is a change course.

The complete report is available at: http://www.thompson.com/images/thompson/reports/hr122007_consumer-directed-healthcare.pdf.